If you don’t want to be outdated and ignore any potential sales channels. Tiktok is really a great money-making opportunity for many sellers, especially young people. As a seller with a long-term vision, quickly catch the trend and add Tiktok as a sales channel for your sales plan in the future!

1. WHAT IS TIKTOK?

TikTok is a social network that allows users to create short videos, edit them with music and special effects, and then share videos using an in-app account. TikTok was the most downloaded app in the world in the first quarter of 2018, and also the fastest growing app in the world. This is also one of the unexpected effects in the time when the Covid-19 epidemic is breaking out around the world. Users around the world have a lot of time at home during the period of social distancing and are starting to see trends and challenges on Tiktok as a new hobby for entertainment, creating an explosion of the platform. this platform worldwide.

2. EFFICIENT PLATFORM FOR PRINT ON DEMAND PROMOTION

– Tiktok is now covered in countless countries in many different continents such as North America (US, CA), Europe, Middle East, South Africa and also some Asian powers such as Japan, Korea … These are all potential markets that most sellers have not yet been able to capture and exploit.

– At a glance, we will see that Tiktok will be a bit like Instagram. In Instagram is an image-oriented application and Tiktok is a Video-oriented application (Video has a duration of about 15 seconds) and the features are similar to Instagram in terms of Following, Interested people, Hashtag. With a short 15s video, it is easy for customers to fully grasp the key selling point that the seller wants to convey without being boring because the video is short, convenient and easy to watch. Thereby can achieve optimal advertising effect than conventional images.

Most of Tiktok’s users are at a young age, between the ages of 15-35, understanding the user segment, choosing the right customer file, then you can come up with a business strategy on Tiktok in a smart way. The most basic steps to start promoting products on tiktok:

• Create your own channel and upload relevant videos to your channel
• Conduct video scripts, shoot products, add effects and music.
• Post on Tiktok with a link to the landing page.
• When customers notice your video and want to order, they can go to the link through the description or the comment section.

• Customers go to the landing page to place an order and you will close the order.
• There is also another way to promote that is to run Tiktok ads.

3. SMALL SECRETS TO USE THE TIKTOK CHANNEL 1 EFFECTIVELY

Discover trending hashtags

Hashtag is one of the most special features on the Tiktok platform. Any potential Tiktok user or customer should follow trending hashtags to see trending and interesting videos. Young customers will update as soon as possible every hot movement on the internet, thereby following, imitating or modifying those trends.

➕For example: You can integrate your t-shirt product ad with a scenario where a model is doing a dance challenge on tiktok with a hashtag, for example!

Focus on directing viewers to the landing page / website store

There are countless ways when making content on tiktok to help drive traffic to your store faster and more effectively. Typical examples can be mentioned as: Using brand logos, displayed ad text, call-to-action buttons, CTA in both posts and comments, left page swiping links, etc.

Use smart content creation tools on Tiktok

Tiktok is not only a display platform but also a treasure trove of tools that make it easier for us to make creative videos and advertise our products, for example: Video Creation Kit, Smart Video , Smart Soundtrack,..

Optimizing advertising content on Tiktok

salesman. However, there are a few simple ways to follow if you haven’t come up with any other ideas such as: Bidding competitively, Choosing the right ad category and related to the product/service to help the system learn and accurately estimate CTR & CVR, Create quality and relevant ad content to increase CTR and CVR, Try various new ad templates to reach users.

Conclusion: Facebook Ads is always a gold mine, but don’t be too dependent because the facebook policy will become stricter day by day, so developing more on Tiktok channel is a good idea. Any sales channel has potential as long as we know how to exploit it properly and at the right time.

Start trying today with Tiktok to be able to put the right advertising investment strategy in the right direction in the future!