The back-to-school season is a time of new beginnings, and this year, kids and parents and teachers are more excited than usual. According to the latest research on this year’s consumer shopping trends, after life has largely returned to normal after the covid pandemic, potential customers for the “Back to School” occasion will promote transactions. Save, shop like never before.

For the typical online retailer that is a POD seller, now is a great time to start generating marketing ideas for the back-to-school season. But first, let’s review some important notes about the “Back to school” season right here!

👑1. “BACK TO SCHOOL” SUMMER SHOPPING TRENDS FORECAST 2021

The back-to-school shopping season is huge as it concerns everyone from kindergarten through college.
Expected pre-school spending per U.S. household has steadily increased over the past 2 years to reach $789.49 dollars in 2020. It’s worth mentioning that it’s not just adults who shop — on In 2020, the average US teen spends $45.35 of their own money on back-to-school gifts. Mastercard’s forecast shows that 2021 apparel and homeware sales are expected to grow by about 78% compared to the 2020 back-to-school season.

☘️2. WHEN IS “BACK TO SCHOOL” RIGHT BACK?

For most online retailers, July and August is the time to start planning back-to-school promotions, as parents, carers, children and teachers will be looking for products to make the new school year more interesting and memorable after a year of uncertainty and hybrid learning.

If you’re targeting customers globally, be aware of the differences in school year opening dates in the Northern Hemisphere and the Southern Hemisphere. Here’s when to start learning:

United States — mid-July to mid-September, depending on state
Canada — early September
Mexico — late August
Spain — mid-September
Germany— late July to early September
France — early September
Italy — early September
Brazil — first week of February
New Zealand, Australia — January, February
Japan — April 1
As for shopping, about 80% of back-to-school shoppers are most active from late July to early August. Embarking on campaigns as early as possible is beneficial for both boost sales and upscale. your store!

🌎3. TOP LIST OF PRODUCTS CANNOT Miss Every Season “BACK TO SCHOOL”

Here is a list of the top products that sellers should keep an eye on:
– Leather Notebook: https://pro.teeallover.com/product/pu-leather-notebook/
– Phonecase: https://pro.teeallover.com/product/silicone-phone-case-2/
– Backpack: https://pro.teeallover.com/product/backpack/

– Sticker: https://pro.teeallover.com/product/wall-sticker/
– Tumbler: https://pro.teeallover.com/product/tumbler-cup/
A little more special, for college students, in addition to school supplies, they will especially love shopping for clothes and accessories for everyday outfits. Students going to college may also be interested in home decor products to create a new place to live, be it a dorm room or a shared apartment, warm and cozy.
– Poster: https://pro.teeallover.com/product/poster/
– Canvas: https://pro.teeallover.com/product/canvas/
– Metal Sign: https://pro.teeallover.com/product/printed-metal-sign/
Eventually, the teachers will also return to school. Personalized products are sure to attract great attention from them:
– Leather Bag: https://pro.teeallover.com/product/leather-tote-bag/
……

🌻4. DESIGN IDEAS

Mainly using fun and personalized designs, sellers can refer to some of the following quotes:
– YOU HAVE BRAINS IN YOUR HEAD
– WORK HARD, BE KIND AND AMAZING THINGS WILL HAPPEN
– EDUCATION IS THE MOST POWERFUL WEAPON
– DEVELOP A PASSION FOR LEARNING
– THE ROOTS OF EDUCATION ARE BITTER, BUT THE FRUIT IS SWEET….

🎲5. SUITABLE PROMOTION STRATEGY

Clear and easy back-to-school discounts for customers to take advantage of are always a top trend when considering.
After you’ve selected a collection of potential “Back to School” products to add to your store, assess what kind of offer you can afford and showcase it with compelling content. for customers. If you’re running low on ideas for back-to-school promotions, here are some ideas to get you started:
– % or $ discount
– Free shipping
– Give a gift attached
– Contest
– Promotional code
– Discounts for loyal customers

Tip: Back to school isn’t a spending occasion when people need to make a purchase by a certain date. However, you can combine some promotions (discounts or special offers) with a delivery deadline to encourage customers to start shopping.