Every year at the beginning of April, people can easily see people flocking to 5th Avenue (Fifth Avenue) of New York City, USA to participate in the Easter parade – one of the days The most important holiday of the year for the American people.

Easter is one of the important Christian holidays to commemorate the resurrection of Jesus from the dead after being crucified and executed on the Cross. In the United States, Easter is also considered a spring festival, celebrating the change of seasons with many brilliant colors.

1. Holiday shopping stats overview
As reported by NRF’s annual Easter Spending survey:

Nearly 80% of Americans have a need to celebrate Easter even though the Covid pandemic is still raging.

💁 Young customers under 35 years old spend up to 40-50% of their Easter spending on clothes, gifts, decoration or gift cards

💁Online sales increase 10-20% on average over Easter week

The above numbers show the outstanding consumer demand of customers in the Easter season, if you don’t want to give up this “𝙢𝙞𝙚̂́𝙣𝙜 𝙗𝙖́𝙣𝙝 𝙣𝙜𝙤𝙣”, let’s see some sales suggestions below with TeeAllover!
2. Design inspiration
🥚Funny easter eggs

Eggs are the ancient primitive symbol of Easter. Every time on this occasion, families and people give each other eggs decorated by themselves, to wish relatives and friends the best things in life. The role of the egg in the beliefs of indigenous people is growing and becoming more and more important. Colorful eggs with the main colors of pink, white and yellow symbolizing spring are always the first choice of guests this holiday season.

🐰Rabbit

Like eggs, the most popular image this holiday is the rabbit. First, with its dizzying fertility, in cultures, rabbits are also considered a symbol of fertility, strong vitality. But more importantly, the image of the rabbit is associated with a legend about Ostara (also known as Eastre). This is the goddess of spring, who is named after the name of Easter (Easter).
Spring

Easter is also a festival of hope because it is time for spring to return to all species. Therefore, combine items such as decorations, gifts with cheerful shades of spring to bring a bustling atmosphere to your store.
🙆 Funny text sentences

All you need is love — and a chocolate bunny.

Bunny kisses, Easter wishes.
No bunny loves you like I do.
Follow the bunny, he has the chocolate.
There is nothing better than a friend, unless it’s a friend with chocolate.
Happy Easter to all my Peeps!
Let happy thoughts multiply like rabbits.
There’s truly no bunny like you.
3. The right marketing campaign
🥇Study the weak market of each customer segment, each different niche and make plans with appropriate products

– Classification by purpose of use

Apparel product group: TShirt, Hoodie, Tank top, Shoes, Family Pajamas Set,..
Product group of accessories: Ornament, Bucket Hat, Baseball Tee, Puzzle
Gift product group: Mug, Tumbler, Keychain, Soptify Frame, 3D Led Light, …
Group of home decoration products: Doormat, Door cover, Flag,…
– Categorize by niche

Family Niche
Niche follows Christianity
Sports Niche
Niche by profession of teacher, doctor, etc.
For groups of customers who buy products for personal use and shopping during Easter, they tend to prefer designs that express their style, preferences, lifestyle, certain points of view. Some special features of themselves combined with typical images of the holiday such as rabbits, Easter eggs. As for products as gifts, it is necessary to clearly show the feelings the giver wants to give, or with home decoration products that will be geared towards gathering and cozy holidays.

🥇 Create cross-selling and bundled product packages to kick sale

Easter is a time to shop for yourself and your family, so you should consider creating product combos for friends and family to stimulate shopping needs. For example, when a customer buying clothing items can suggest family sets such as Family Pajamas Set, customers buying decorative products like Door Mat can suggest a discount when buying with Flag or Door Cover, for example. .

🥇 Attractive mini games

A few mini-games before the peak of holiday shopping will be especially useful to stimulate curiosity and generosity when shopping. But especially pay attention to the rules of the game should be simple, practical attractive gifts for everyone to easily participate.

For example: Hunting eggs, Find puzzle pieces with other rabbits, etc.

Before making a post about mini games, you can consider using email marketing to inform in advance about the campaign as well as about the upcoming Easter Day sales and shopping promotions for guests, this is also an opportunity to increase frequently visit the return store of the old stores.

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Hopefully the above information will be useful to you guys in the upcoming Easter season, further revealing that TeeAllover is about to launch a special duo of products for you to camp this holiday season! Let’s wait and see 🤫