According to the traditions of countries around the world, Mother’s Day is celebrated every year on the second Sunday of May. So in 2021, Mother’s Day will be Sunday (May 9). On this day, children often show their love to their mother by sending wishes, gifts or cooking delicious meals for the whole family to gather.

💯 Explain why Mother’s Day is a golden opportunity for POD sellers?

✅Consumer trends on Mother’s Day

According to National Federation Retail, Mother’s Day is fast approaching and more than 84% of consumers have planned to buy a gift for their mother. Spending on the holiday has grown consistently over the past decade, and those who celebrate are expected to spend more than ever this year – an estimated $25 billion, an average of $205 per person. In fact, most people say that celebrating Mother’s Day is becoming more important for them in 2 years now with the current situation of Covid pandemic. Prosper Insights Executive Vice President of Strategy, Phil Rist said. “Some consumers are looking to make up for the fact that they can’t take their mom out by sending her something a little more special this year.” Young consumers under the age of 25 are really being plan to spend 20-30 dollars more dollars than in previous years.

✅Main customers
Customers are mainly male including sons, husbands, … buy gifts for mothers, wives, grandmothers, … The diverse customer file makes it easy for you to choose the right segment for you.
🎯Pregnant women
🎯Children buy gifts for mothers
🎯Dad/Husband buys gifts for daughter, wife, mother
🎯Mothers who buy self-indulgent gifts
🎯Single mother, step mother

💯Selling Ideas

✅Although the customer segment and scope are different, you can also learn more about OMO’s legendary 2019 Mother’s Day campaign. Fully grasping the “insight” of consumers, the campaign won big in terms of both sales and discussion compared to other competitors. Mother’s Day is a day of wishes, gratitude to mom and gifts. OMO has chosen the right topic to reach out to users, such as the message “Tender Mother’s Day, I’m not busy today” to hit the hearts of children far from home who can’t come home to visit their mothers. Thereby, cleverly integrating information about OMO’s promotions and gift giving programs.

💁So how can we best capture the “insight” of our customers?

The simplest one that can be used is “Google trend” to find the most searched keywords, hashtags or products on Mother’s Day. Or before running the camp, you can create small surveys about what customers want on this anniversary to get ideas for a suitable camp for the audience, combining special personalized products, custom printed with mother and baby pictures. children for guests. Using the strategy of increasing relevance (Relevance) with the aim of making a bridge between the two factors of awareness (Awareness) and purchase action (Purchase) to stimulate purchase demand will be especially suitable on occasions. This is a special day guys!

✅Make up ideas for attractive contests
The next important thing to celebrate Mother’s Day is the emotion – the love, care and respect we have for our mothers, which adds another important feature to the promotion campaigns. is the emotional aspect. Smartly combine communication channels not only website but also facebook, twitter, instagram, ensuring customers not only participate in the contest but also interact regularly with your store. There are countless ideas for mini games or contests such as writing about your mother, what you want to send to her, …
✅In addition, it is impossible to ignore annual marketing plans such as gift offers, gift cards, email marketing to drive traffic to the store, attractive discounts or freeship when buying in sets or combos.

✅Some quotes and ideas that are not outdated on Mother’s Day such as:

My mother is a walking miracle.
A mother understands what a child does not say
The world needs our mothers
A mother’s hug lasts long after she lets go.
There is nothing as sincere as a mother’s kiss
Life began with waking up and loving my mother’s face

💯 Recommended products

🎯Apparel: Couples or family sets like Family Pajams Set, Hoodie, Tshirt… to increase family bonding or show affection to the other half without ever going out of style
🎯Mug: This is a useful product that can be used all year round and is easy to carry everywhere. A simple cup with a unique design for mom can also be a unique way to keep memories and show affection to your mother and wife.
🎯The “Home&Kitchen” product line such as Laundry Basket, Table Runner, Tablecloth, … is like a love message wanting to help moms less hard in housework, for example.
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