Along with the development of technology and the modern world, the POD business model has become more and more developed and popular than ever in recent years. The outstanding development potential not only helps POD be one of the rare warriors “surviving” after the raging Covid-19 pandemic, even growing strongly.
Firstly, let’s take a look at TeeAllover’s remarkable numbers about the global POD market forecast:
- Growth rate is from 8%-10% in the period from 2021-2025
- Sales of custom-made shirts are expected to reach 10 million USD
Phil Knight, co-founder of Nike once said: “Play By the Rules But Be Ferocious”. Fierce competition creates the difference and unique nature of each business, while enhancing brand value as well as sales growth rate. So the question is how to stand out in a potential field like POD?
1. Improve customer experience and trust
Creating an outstanding experience for consumers is always a conundrum for POD sellers. However, nowadays, thanks to social media or networking sites, businesses have more opportunities and tools to reach their customers in many aspects with more optimal efficiency. Promotions on special occasions, attractive accompanying gifts when purchasing or discounting invoices are necessary to strengthen the relationship and trust of sellers and customers. If your company does not have enough resources to carry out many promotional campaigns or large-scale programs, the simplest way is to strengthen the after-sales and pre-sale customer care system regularly to receive timely feedback. time. To create services that meet customer needs, you must first know what they want. Listen to their aspirations and needs, and then propose appropriate product development plans in the future. Excellent customer experience is like a powerful attachment that helps your business go faster and farther, so always look for it and don’t miss any opportunity to please your customers.
2. Catch the trend
Customer demand increases, but along with it is the diversification in selected items and accompanying needs. Therefore, thorough market research is essential to expand the business scale and increase the profit of your company. The new trend can be as simple as the new material of a t-shirt, the optimal size chart for leggings or the favorite color scheme this season. Regularly monitoring and staying up-to-date with the latest industry trends plays a vital role in the growth of your POD business. “He who sees through life and death will meet with most success”, in addition to conducting market demand research, the most necessary thing is to evaluate and learn deeply about competitors in your industry. Find out what products are available to competitors, what are the prices, what ideas are there, what plans should be devised to deal with to help the company indirectly increase its competitive advantage in the market.
3. Using modern technology
To ensure that your POD business really stands out, it is best to invest in technology as much as possible, especially for printing technology, try a variety of different methods to find the optimal solution for your business. each product type. Wisely choosing suppliers with advanced technology not only helps to significantly increase product quality whether the order is large or small, but also contributes to cutting costs and bringing more competitive prices to customers.
